Sustainability
Sustainability is the cornerstone of our mission to transform underwear with timeless elegance, unparalleled comfort, and a better, greener planet
At JUA NUR we exclusively use bamboo linen, a biodegradable and renewable resource to promote eco-friendly practices across our supply chain, from design and sourcing to logistics, ultimately doing our part to a greener planet for everyone.
Biodegradable & Organic Materials
We prioritize biodegradable and organic materials in our products to minimize environmental impact. Our underwear is made from organically grown bamboo linen, harvested responsibly to support local communities and reduce harm to ecosystems. Additionally, our packaging uses a combination of recyclable and biodegradable materials, designed to protect the product while aligning with circular economy principles and eliminating unnecessary waste.
Continuous Innovation
We are dedicated to continuous innovation in our operations to enhance sustainability. This includes stringent audits of our manufacturing processes, experimenting with different types of fabrics, and adopting energy-efficient technologies and renewable energy sources. We also focus on reducing emissions through measures such as EV-based transportation and refining supply chain logistics to make our entire lifecycle more environmentally responsible.
Reforestation Project
Through our reforestation project, we plant trees and help clean up plastic bottles (see below) with purchases made through juanur.com to reduce our carbon footprint, with the ultimate goal to become 100% carbon-neutral. By partnering with certified suppliers and organizations, this initiative helps restore ecosystems in designated tree-growing regions and contributes to biodiversity. Follow us on Instagram for updates as we share our progress and ways for our community to get involved in our broader sustainability efforts.